From the layman’s point of view, social media marketing is the process of increasing traffic to a website or blog by making use of the various social media sites. Social media in itself is a broad term and is all encompassing. It includes a host of social media sites which are active and are being used by millions of people across the world. There is a difference between searching and marketing. Social media marketing is about reaching out to as many prospective customers as possible whether it is a product or service. The reason why it is being considered important is because it has wide reach and is used by millions of people on a daily basis. Businesspersons will start using social media marketing only when they are able to find out the benefits and advantages out of the same. Here are some proven benefits which this form of marketing offers.
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| Ways To Use Social Media For Marketing |
What Is Social Media Marketing & What Are The Different Way’s You Can Use It?
Improves Brand Recognition
Social media outlets are excellent networks and new channels for improving your brand recall and recognition. This is extremely vital because it will help you to become more easily accessible to your existing customers and also reach out to new customers. As a product or service marketer if you are regularly active in social media sites like Twitter and Facebook, you will become a known face and will start attracting people from different walks of life and from different parts of the country including your local market. Even apathetic customers start evincing interest in certain products and services because they continue to see them regularly on social media.
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Gives Better Conversion Opportunities
Each post that is made on the social media sites does give you an opportunity to convert your marketing campaign into a possible sale. However, it takes time and once you have a regular following you will be in a much better position to access new customers while retaining old customers. You will be able to interact with them regularly and elicit responses and opinions from them that are open and transparent. Each post, whether it is text, audio or video always gives an opportunity to the other person to react and that is what you want as a marketer. As a brick and mortar outlet needs more footfalls, you need more people talking about your product or service and social media does help in this effort. One of the greatest tools we found for helping with gaining followers is one that is set to be released shortly.
Increases Brand Loyalty
There are reports and findings to suggest that brands which are active on social media enjoy much higher loyalty as far as customers are concerned. There is empirical evidence to suggest that companies which make use of social media marketing find customers more approachable. Hence if the product offers good value for money, the chances of such customers staying on with the brand is much higher than perhaps through any other forms of advertising. This is true due to the fact that relationships have been formed and the customers seem to like what is being presented.
Improved Inbound Traffic
When you interact with your customers on a regular basis, it certainly helps to build trust and good faith. Social media is regularly used to talk positive about a product and if you are able to satisfy a handful of customers, they will most certainly spread the message around. This will certainly see a gradual increase of traffic to your website and this is what you need as an online marketer of products and services. It will not be long before your products or services go viral. You will over a period of time be able to interact with movers and shakers in social sites like Twitter. Once this happens, the quality and quantity of inbound traffic will certainly be unbelievable and phenomenal. The best way to improve your traffic is to have the ability to create viral content. This social media software will do just that.
Cost Effective Marketing
There are many who believe that social media marketing is a back breaking job and requires being at it for hours at length each day. This is not true. There are proven studies which mention that spending six hours a week is perhaps what is take to increase traffic. If you are able to devote one hour of your time per day the results could start coming in. Even if you spend money on paid advertising using Twitter, Facebook and YouTube, you will find it quite cheap when compared to conventional methods of advertising. This would however depend on your goals. It would be advisable to start small and you can be sure that you will not overshoot the budget. As you gain experience and start seeing results, you can increase the budget and the conversions can improve accordingly. A lot of this can bee automated in the age of today with services such as Hootsuite or IFTTT.
Improved Search Engine Rankings
There is no doubt that search engine optimization is the best way to capture meaningful and useful traffic using search engines. However, the parameters for defining success do not remain the same and they keep on changing. Merely updating the blogs, optimizing title tags and meta descriptions might not yield the desired results. Today Google and other reputed search engines take into account social media presence to rank a website. Therefore being active on social media could be a great way to ensure that your SEO campaigns offer much better results than what you might have envisaged. While ranking based on keywords continues to be important and relevant, social media could help give the right brand signal to the search engines.
Better Customer Experience
At the end of the day, social media is a communication channel and is the same as phone calls, emails or even face to face presentations and discussions. Therefore each interaction which you have with customers will help you to overcome shortcomings and also build better rapport and relationships with them. If there is any complaint pertaining to products appearing on the social media, it will allow you to proactively deal with it to the satisfaction of the customers. On the other hand if there is something good about products the same will also get reflected in the social media.
Conclusion:
Therefore at the end of the day it goes without saying that social media marketing is much more than just advertising and giving publicity to products and services. It is about building trust and confidence with customers and taking their help to spread the message to a wider section of society. It also is a highly cost effective means of advertising and with each passing day it is becoming indispensable amongst thousands of small and medium sized businesspersons.
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